SRMB TMT - Consumer Scheme TVC (Bengali)

SRMB was coming out of a tough covid year and wanted to bring in positivity and warmth with a new scheme which would reward consumers. The idea was to create a disruption in the category communication codes and bring in a new voice. We also used this as an opportunity to inject a new vibe in our own brand communication that otherwise showcases rational benefits. Ambareesh was roped in to enact the role of Bappi Lahiri - highlighting the mega reward of gold. Enjoy the Gold Rush!

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